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Case Studies

High Tech, Partner with Global Logistics

Executive Dialogue on Partnership

The map was a key factor in setting the context for the dialogue and focusing the participants. It served as a model on which to build an unprecedented and profitable partnership.

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Global Logistics Company

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Background and Challenge

During a joint-strategy session, the CEOs from one of the top technology companies and one of biggest shipping providers explored opportunities for partnership. Although there was immense opportunity, the companies were also major customers of each other. The meeting ran the risk of losing focus and degenerating into a bartering session for products and services, while missing valuable strategic opportunities.

Solution and Outcome

High Tech, Financial Service Market

Financial Services Industry Innovation Workshop

The real bang for the buck came when the final map was incorporated into the hosting company's direct marketing collateral. The map was leveraged to gain high-level appointments with financial service customers to explore challenges and opportunities represented in the illustration.

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Background and Challenge

With banking and financial services sliding into crisis, an industry leader organized a ‘consortium,’ hosting over 200 financial industry leaders and analysts to explore the future of financial services. Despite the real need to create a framework for the future, the workshop's output was threatened by a history of mistrust and resistance to inter-company collaboration.

Solution and Outcome

High Tech, Networking Company

Reinventing Core

Creating a foundational series of illustrations gave change leadership the ability to infinitely rearrange their visual assets to create strategic, as well as just-in-time messaging.

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Networking Company

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Background and Challenge

Networks have grown in importance, evolving from simple routers and phone calls to the fast-paced behemoth structure that is the backbone of our information, technology, and data services. The need for reliable, scalable, cutting edge networks is skyrocketing as Cloud Computing and other exciting and taxing innovations come online. This Network company made the strategic decision to focus its resources on the ‘core’ software that supports the physical switches and routers to gain a significant business advantage. But the next generation of software were nearly impossible. It had to be cutting-edge and sophisticated while dramatically improving ease of use for customers. To succeed, the software group needed the explicit support of the business leadership and the collaboration of the business units that would ultimately bring it to market.

Solution and Outcome

National Newspaper

Regional Newspaper Giant Vision

The vision was an invaluable focal point for action planning and rallying support among partners, unions, and sister news outlets. The newspaper implemented innovations that cut costs and delivered value to the customer — reinventing print journalism for the digital era of information and media.

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Newspaper

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Background and Challenge

The flagship newspaper for a giant news outlet was losing money, and was the weakest link of all the conglomerate's assets, which also included online, television, and radio. Responding to changing market demographics, the change in news consumption, and a shrinking industry, required collaboration among the paper's leaders and their news counterparts across the larger organization.

Solution and Outcome